{"title":"The Answer","description":"","products":[{"product_id":"the-answer-super-lamellar-shampoo-400ml","title":"THE ANSWER Super Lamellar Shampoo 400ml","description":"\u003ch2 data-section-id=\"1ndy64l\" data-start=\"758\" data-end=\"826\" class=\"PDq2pG_selectionAnchorContainer\"\u003eJapan's Award-Winning Lamellar Shampoo for Stronger, Shinier Hair\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"828\" data-end=\"921\"\u003eExperience professional Japanese haircare at home with \u003cstrong data-start=\"883\" data-end=\"920\"\u003eTHE ANSWER Super Lamellar Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"923\" data-end=\"1116\"\u003ePowered by advanced \u003cstrong data-start=\"943\" data-end=\"966\"\u003eLamellar Technology\u003c\/strong\u003e, this award-winning shampoo targets damaged hair from within, helping restore strength, smoothness and long-lasting shine without weighing hair down.\u003c\/p\u003e\n\u003cp data-start=\"1118\" data-end=\"1350\"\u003eInfused with \u003cstrong data-start=\"1131\" data-end=\"1153\"\u003eHydrolyzed Keratin\u003c\/strong\u003e, \u003cstrong data-start=\"1155\" data-end=\"1169\"\u003eCeramide α\u003c\/strong\u003e, \u003cstrong data-start=\"1171\" data-end=\"1185\"\u003eMalic Acid\u003c\/strong\u003e, \u003cstrong data-start=\"1187\" data-end=\"1203\"\u003eLanolin Acid\u003c\/strong\u003e and \u003cstrong data-start=\"1208\" data-end=\"1234\"\u003eFatty Acid Glyceride α\u003c\/strong\u003e, the formula gently cleanses while repairing weakened hair fibres, locking in moisture and improving manageability.\u003c\/p\u003e\n\u003cp data-start=\"1352\" data-end=\"1488\"\u003eWhether your hair is dry, colour-treated, frizzy or damaged from heat styling, THE ANSWER delivers salon-quality repair with every wash.\u003c\/p\u003e\n\u003chr data-start=\"1490\" data-end=\"1493\"\u003e\n\u003ch2 data-section-id=\"1vtcvuy\" data-start=\"1495\" data-end=\"1516\"\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp data-start=\"1518\" data-end=\"1548\"\u003e✔ Repairs dry and damaged hair\u003c\/p\u003e\n\u003cp data-start=\"1550\" data-end=\"1583\"\u003e✔ Helps reduce frizz and flyaways\u003c\/p\u003e\n\u003cp data-start=\"1585\" data-end=\"1622\"\u003e✔ Restores softness and natural shine\u003c\/p\u003e\n\u003cp data-start=\"1624\" data-end=\"1656\"\u003e✔ Strengthens weak, brittle hair\u003c\/p\u003e\n\u003cp data-start=\"1658\" data-end=\"1692\"\u003e✔ Deep hydration without heaviness\u003c\/p\u003e\n\u003cp data-start=\"1694\" data-end=\"1728\"\u003e✔ Suitable for colour-treated hair\u003c\/p\u003e\n\u003cp data-start=\"1730\" data-end=\"1763\"\u003e✔ Salon-quality Japanese haircare\u003c\/p\u003e\n\u003cp data-start=\"1765\" data-end=\"1797\"\u003e✔ Gentle enough for everyday use\u003c\/p\u003e\n\u003chr data-start=\"1799\" data-end=\"1802\"\u003e\n\u003ch2 data-section-id=\"ykanvb\" data-start=\"1804\" data-end=\"1838\"\u003eAward-Winning Japanese Haircare\u003c\/h2\u003e\n\u003cp data-start=\"1840\" data-end=\"1889\"\u003e🏆 Winner of the \u003cstrong data-start=\"1857\" data-end=\"1889\"\u003e@cosme Best Cosmetics Awards\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1891\" data-end=\"1943\"\u003e🏆 One of Japan's most talked-about premium shampoos\u003c\/p\u003e\n\u003cp data-start=\"1945\" data-end=\"2070\"\u003eLoved by beauty editors and consumers across Japan for its innovative Lamellar Technology and exceptional repair performance.\u003c\/p\u003e\n\u003chr data-start=\"2072\" data-end=\"2075\"\u003e\n\u003ch2 data-section-id=\"j5c8dg\" data-start=\"2077\" data-end=\"2095\"\u003eKey Ingredients\u003c\/h2\u003e\n\u003ch3 data-section-id=\"1m16fv2\" data-start=\"2097\" data-end=\"2119\"\u003eHydrolyzed Keratin\u003c\/h3\u003e\n\u003cp data-start=\"2121\" data-end=\"2205\"\u003eHelps rebuild weakened hair fibres while improving elasticity and reducing breakage.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ed39bb\" data-start=\"2207\" data-end=\"2221\"\u003eCeramide α\u003c\/h3\u003e\n\u003cp data-start=\"2223\" data-end=\"2300\"\u003eSupports the hair's moisture barrier to prevent dryness and keep hair smooth.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1mmzabn\" data-start=\"2302\" data-end=\"2316\"\u003eMalic Acid\u003c\/h3\u003e\n\u003cp data-start=\"2318\" data-end=\"2388\"\u003eHelps refine the hair cuticle for enhanced softness and healthy shine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1vm78ni\" data-start=\"2390\" data-end=\"2406\"\u003eLanolin Acid\u003c\/h3\u003e\n\u003cp data-start=\"2408\" data-end=\"2485\"\u003eNourishes dry, damaged strands while improving flexibility and manageability.\u003c\/p\u003e\n\u003ch3 data-section-id=\"wqvc88\" data-start=\"2487\" data-end=\"2513\"\u003eFatty Acid Glyceride α\u003c\/h3\u003e\n\u003cp data-start=\"2515\" data-end=\"2579\"\u003eHelps seal in moisture, smooth the hair surface and boost shine.\u003c\/p\u003e\n\u003chr data-start=\"2581\" data-end=\"2584\"\u003e\n\u003ch2 data-section-id=\"em107h\" data-start=\"2586\" data-end=\"2600\"\u003ePerfect For\u003c\/h2\u003e\n\u003cul data-start=\"2602\" data-end=\"2715\"\u003e\n\u003cli data-section-id=\"uo1pqt\" data-start=\"2602\" data-end=\"2616\"\u003eDamaged Hair\u003c\/li\u003e\n\u003cli data-section-id=\"8po1px\" data-start=\"2617\" data-end=\"2627\"\u003eDry Hair\u003c\/li\u003e\n\u003cli data-section-id=\"rasihq\" data-start=\"2628\" data-end=\"2641\"\u003eFrizzy Hair\u003c\/li\u003e\n\u003cli data-section-id=\"3cwe5c\" data-start=\"2642\" data-end=\"2661\"\u003eHeat-Damaged Hair\u003c\/li\u003e\n\u003cli data-section-id=\"1v1erxk\" data-start=\"2662\" data-end=\"2683\"\u003eColour-Treated Hair\u003c\/li\u003e\n\u003cli data-section-id=\"gj1zd7\" data-start=\"2684\" data-end=\"2695\"\u003eDull Hair\u003c\/li\u003e\n\u003cli data-section-id=\"x6m3dq\" data-start=\"2696\" data-end=\"2715\"\u003eDaily Hair Repair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"THE ANSWER","offers":[{"title":"Default Title","offer_id":56924264563066,"sku":"4901301446183","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/7019\/2426\/files\/4901301446183.webp?v=1779798022"},{"product_id":"the-answer-seasonal-ss-super-lamellar-shampoo-400ml","title":"THE ANSWER Seasonal SS Super Lamellar Shampoo 400ml","description":"\u003ch2 data-section-id=\"1icwz60\" data-start=\"776\" data-end=\"840\" class=\"PDq2pG_selectionAnchorContainer\"\u003eJapan's Award-Winning Lamellar Shampoo for Soft, Healthy Hair\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"842\" data-end=\"1008\"\u003eInspired by Japanese salon haircare, \u003cstrong data-start=\"879\" data-end=\"928\"\u003eTHE ANSWER Seasonal SS Super Lamellar Shampoo\u003c\/strong\u003e is designed to restore dry, damaged hair with advanced \u003cstrong data-start=\"984\" data-end=\"1007\"\u003eLamellar Technology\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1010\" data-end=\"1248\"\u003eFormulated with \u003cstrong data-start=\"1026\" data-end=\"1048\"\u003eHydrolyzed Keratin\u003c\/strong\u003e, \u003cstrong data-start=\"1050\" data-end=\"1064\"\u003eCeramide α\u003c\/strong\u003e, \u003cstrong data-start=\"1066\" data-end=\"1080\"\u003eMalic Acid\u003c\/strong\u003e, \u003cstrong data-start=\"1082\" data-end=\"1098\"\u003eLanolin Acid\u003c\/strong\u003e and \u003cstrong data-start=\"1103\" data-end=\"1115\"\u003eMannitol\u003c\/strong\u003e, this lightweight shampoo gently removes impurities while repairing the hair fibre, locking in moisture and enhancing natural shine.\u003c\/p\u003e\n\u003cp data-start=\"1250\" data-end=\"1433\"\u003ePerfect for everyday use, the Seasonal SS edition delivers fresh hydration without weighing hair down—ideal for spring and summer or anyone seeking soft, smooth, healthy-looking hair.\u003c\/p\u003e\n\u003chr data-start=\"1435\" data-end=\"1438\"\u003e\n\u003ch3 data-section-id=\"11jcyy1\" data-start=\"1440\" data-end=\"1462\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp data-start=\"1464\" data-end=\"1494\"\u003e✓ Repairs dry and damaged hair\u003c\/p\u003e\n\u003cp data-start=\"1496\" data-end=\"1529\"\u003e✓ Helps reduce frizz and breakage\u003c\/p\u003e\n\u003cp data-start=\"1531\" data-end=\"1560\"\u003e✓ Restores softness and shine\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1597\"\u003e✓ Strengthens weak, brittle strands\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1640\"\u003e✓ Lightweight hydration without heaviness\u003c\/p\u003e\n\u003cp data-start=\"1642\" data-end=\"1676\"\u003e✓ Suitable for colour-treated hair\u003c\/p\u003e\n\u003cp data-start=\"1678\" data-end=\"1709\"\u003e✓ Silicone-free daily cleansing\u003c\/p\u003e\n\u003cp data-start=\"1711\" data-end=\"1744\"\u003e✓ Inspired by Japanese salon care\u003c\/p\u003e\n\u003chr data-start=\"1746\" data-end=\"1749\"\u003e\n\u003ch3 data-section-id=\"x5bbqy\" data-start=\"1751\" data-end=\"1776\"\u003eAward-Winning Formula\u003c\/h3\u003e\n\u003cp data-start=\"1778\" data-end=\"1853\"\u003e🏆 Winner of the \u003cstrong data-start=\"1795\" data-end=\"1853\"\u003e@cosme Best Cosmetics Awards 2025 Mid-Year Grand Prize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1855\" data-end=\"1953\"\u003e🏆 Ranked \u003cstrong data-start=\"1865\" data-end=\"1881\"\u003eNo.1 Overall\u003c\/strong\u003e across all beauty categories in Japan's most influential beauty awards.\u003c\/p\u003e\n\u003chr data-start=\"1955\" data-end=\"1958\"\u003e\n\u003ch3 data-section-id=\"1nx5zqf\" data-start=\"1960\" data-end=\"1979\"\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp data-start=\"1981\" data-end=\"2003\"\u003e\u003cstrong data-start=\"1981\" data-end=\"2003\"\u003eHydrolyzed Keratin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2005\" data-end=\"2075\"\u003eHelps strengthen damaged hair, improve elasticity and reduce breakage.\u003c\/p\u003e\n\u003cp data-start=\"2077\" data-end=\"2091\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2091\"\u003eCeramide α\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2093\" data-end=\"2162\"\u003eSupports the hair barrier while helping retain long-lasting moisture.\u003c\/p\u003e\n\u003cp data-start=\"2164\" data-end=\"2178\"\u003e\u003cstrong data-start=\"2164\" data-end=\"2178\"\u003eMalic Acid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2180\" data-end=\"2242\"\u003eSmooths the hair cuticle for improved shine and manageability.\u003c\/p\u003e\n\u003cp data-start=\"2244\" data-end=\"2260\"\u003e\u003cstrong data-start=\"2244\" data-end=\"2260\"\u003eLanolin Acid\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2262\" data-end=\"2310\"\u003eDeeply nourishes dry strands for silky softness.\u003c\/p\u003e\n\u003cp data-start=\"2312\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2312\" data-end=\"2324\"\u003eMannitol\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2326\" data-end=\"2405\"\u003eHelps maintain moisture balance while protecting hair against seasonal dryness.\u003c\/p\u003e\n\u003chr data-start=\"2407\" data-end=\"2410\"\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"2412\" data-end=\"2427\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"2429\" data-end=\"2536\"\u003e\n\u003cli data-section-id=\"8qb2c5\" data-start=\"2429\" data-end=\"2439\"\u003eDry hair\u003c\/li\u003e\n\u003cli data-section-id=\"unep4l\" data-start=\"2440\" data-end=\"2454\"\u003eDamaged hair\u003c\/li\u003e\n\u003cli data-section-id=\"rbfjb2\" data-start=\"2455\" data-end=\"2468\"\u003eFrizzy hair\u003c\/li\u003e\n\u003cli data-section-id=\"77onvs\" data-start=\"2469\" data-end=\"2490\"\u003eColour-treated hair\u003c\/li\u003e\n\u003cli data-section-id=\"gi8zmz\" data-start=\"2491\" data-end=\"2502\"\u003eDull hair\u003c\/li\u003e\n\u003cli data-section-id=\"d0d1na\" data-start=\"2503\" data-end=\"2524\"\u003eFine to normal hair\u003c\/li\u003e\n\u003cli data-section-id=\"i9qhf6\" data-start=\"2525\" data-end=\"2536\"\u003eDaily use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"THE ANSWER","offers":[{"title":"Default Title","offer_id":56960465240442,"sku":"4901301463678","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/7019\/2426\/files\/GG01_3.jpg?v=1780996459"}],"url":"https:\/\/reiwatakiya.co.uk\/collections\/the-answer.oembed","provider":"Reiwatakiya","version":"1.0","type":"link"}