{"product_id":"hada-labo-shirojun-premium-whitening-milk-140ml","title":"ROHTO Mentholatum Hada Labo Shirojun Premium Medicated Penetrating Whitening Milk 140ml","description":"\u003cp\u003eBrightening hydration for a smooth, luminous-looking complexion\u003c\/p\u003e\n\u003cp\u003eHada Labo Shirojun Premium Brightening Milk is a Japanese moisturising emulsion designed to combine daily hydration with care for dullness and uneven-looking tone.\u003c\/p\u003e\n\u003cp\u003eIts moisture-rich formula features tranexamic acid alongside dipotassium glycyrrhizate. Two forms of hyaluronic acid help attract and retain moisture, while a vitamin C derivative and vitamin E support a fresh, well-conditioned appearance.\u003c\/p\u003e\n\u003cp\u003eThe lightweight milk spreads easily across the skin and fits neatly after lotion or serum. With regular use, skin feels soft, supple and comfortably moisturised without the need for fragrance or added colourants.\u003c\/p\u003e\n\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\n\u003cp\u003e• Hydrating milk texture: Helps soften the skin and seal in moisture after lotion or serum.\u003cbr\u003e• Care for uneven-looking tone: Tranexamic acid supports a clearer, more radiant-looking complexion.\u003cbr\u003e• Two forms of hyaluronic acid: Hydrolysed hyaluronic acid and sodium hyaluronate help maintain skin hydration.\u003cbr\u003e• Comfort-focused formula: Dipotassium glycyrrhizate helps condition skin affected by environmental stress.\u003cbr\u003e• Simple daily use: Suitable for morning and evening routines; always finish with sunscreen during the day.\u003c\/p\u003e\n\u003cp\u003eKey ingredients\u003c\/p\u003e\n\u003cp\u003eTranexamic Acid  \u003cbr\u003eIncluded in the Japanese medicated formula to support care for the appearance of dark spots and uneven-looking tone.\u003c\/p\u003e\n\u003cp\u003eDipotassium Glycyrrhizate  \u003cbr\u003eA skin-conditioning ingredient used to help maintain a calm, comfortable-looking complexion.\u003c\/p\u003e\n\u003cp\u003eTwo Types of Hyaluronic Acid  \u003cbr\u003eHydrolysed hyaluronic acid and sodium hyaluronate help replenish and retain moisture across the skin’s surface and stratum corneum.\u003c\/p\u003e\n\u003cp\u003eVitamin C Derivative and Vitamin E  \u003cbr\u003eSkin-conditioning ingredients that support a fresh, radiant and well-moisturised appearance.\u003c\/p\u003e\n\u003cp\u003eWho is it for?\u003c\/p\u003e\n\u003cp\u003eA good choice for customers whose main concerns include:\u003c\/p\u003e\n\u003cp\u003e• Dull or tired-looking skin\u003cbr\u003e• Uneven-looking tone\u003cbr\u003e• The appearance of dark spots\u003cbr\u003e• Dehydration or moisture loss\u003cbr\u003e• A preference for fragrance-free Japanese skincare\u003c\/p\u003e\n\u003cp\u003ePatch testing is recommended, particularly if your skin is reactive or you are introducing tranexamic acid into your routine for the first time.\u003c\/p\u003e\n\u003cp\u003eHow to use\u003c\/p\u003e\n\u003cp\u003e1. Use after cleansing and applying your hydrating lotion, toner or serum.\u003cbr\u003e2. Dispense an appropriate amount into the palm of your hand.\u003cbr\u003e3. Gently smooth over the face and neck, then press into the skin until absorbed.\u003cbr\u003e4. Use morning and evening.\u003cbr\u003e5. Apply a broad-spectrum sunscreen as the final step of your morning routine.\u003c\/p\u003e\n\u003cp\u003eCrystallisation of the brightening ingredient may occasionally appear around the cap. Wipe the opening clean after use and close the cap securely.\u003c\/p\u003e","brand":"ROHTO","offers":[{"title":"Default Title","offer_id":42090704896042,"sku":"4987241168507","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/7019\/2426\/files\/Whitening.jpg?v=1738251198","url":"https:\/\/reiwatakiya.co.uk\/products\/hada-labo-shirojun-premium-whitening-milk-140ml","provider":"Reiwatakiya","version":"1.0","type":"link"}