BIORE

Owned by Kao Corporation, headquartered in Tokyo, Japan, the Bioré® brand made its United Kingdom debut in 1998 and we continue to lean into our Japanese beauty heritage to this day.

The Kao story begins in 1887, with a small face-care company founded by Tomiro Nagase. Nagase was on a mission to do things differently to make high-quality facial soap that was also affordable. He called it “Kao,” pronounced the same way as the Japanese word for “face”.