ROHTO Mentholatum Hada Labo Shirojun Premium Medicated Penetrating Whitening Milk 140ml
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Brightening hydration for a smooth, luminous-looking complexion
Hada Labo Shirojun Premium Brightening Milk is a Japanese moisturising emulsion designed to combine daily hydration with care for dullness and uneven-looking tone.
Its moisture-rich formula features tranexamic acid alongside dipotassium glycyrrhizate. Two forms of hyaluronic acid help attract and retain moisture, while a vitamin C derivative and vitamin E support a fresh, well-conditioned appearance.
The lightweight milk spreads easily across the skin and fits neatly after lotion or serum. With regular use, skin feels soft, supple and comfortably moisturised without the need for fragrance or added colourants.
Why you’ll love it
• Hydrating milk texture: Helps soften the skin and seal in moisture after lotion or serum.
• Care for uneven-looking tone: Tranexamic acid supports a clearer, more radiant-looking complexion.
• Two forms of hyaluronic acid: Hydrolysed hyaluronic acid and sodium hyaluronate help maintain skin hydration.
• Comfort-focused formula: Dipotassium glycyrrhizate helps condition skin affected by environmental stress.
• Simple daily use: Suitable for morning and evening routines; always finish with sunscreen during the day.
Key ingredients
Tranexamic Acid
Included in the Japanese medicated formula to support care for the appearance of dark spots and uneven-looking tone.
Dipotassium Glycyrrhizate
A skin-conditioning ingredient used to help maintain a calm, comfortable-looking complexion.
Two Types of Hyaluronic Acid
Hydrolysed hyaluronic acid and sodium hyaluronate help replenish and retain moisture across the skin’s surface and stratum corneum.
Vitamin C Derivative and Vitamin E
Skin-conditioning ingredients that support a fresh, radiant and well-moisturised appearance.
Who is it for?
A good choice for customers whose main concerns include:
• Dull or tired-looking skin
• Uneven-looking tone
• The appearance of dark spots
• Dehydration or moisture loss
• A preference for fragrance-free Japanese skincare
Patch testing is recommended, particularly if your skin is reactive or you are introducing tranexamic acid into your routine for the first time.
How to use
1. Use after cleansing and applying your hydrating lotion, toner or serum.
2. Dispense an appropriate amount into the palm of your hand.
3. Gently smooth over the face and neck, then press into the skin until absorbed.
4. Use morning and evening.
5. Apply a broad-spectrum sunscreen as the final step of your morning routine.
Crystallisation of the brightening ingredient may occasionally appear around the cap. Wipe the opening clean after use and close the cap securely.
Ingredients
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Frequently Asked Questions
It is a lightweight Japanese facial emulsion designed to moisturise the skin and support a brighter, more even-looking complexion. Its milky texture helps seal in hydration without feeling overly heavy.
The formula contains tranexamic acid, dipotassium glycyrrhizate, a vitamin C derivative, vitamin E and two types of hyaluronic acid to support hydration and maintain a fresh, well-conditioned appearance.
After cleansing and applying lotion or serum, dispense an appropriate amount into your palm and gently smooth it over the face. Use morning and evening. Apply sunscreen as the final step of your morning routine.
Its lightweight, moisturising texture may suit normal, combination and dry skin. If your skin is sensitive or you are introducing a new active ingredient, patch test before regular use.
Yes. According to the manufacturer, the formula is fragrance-free, colourant-free, mineral oil-free, alcohol-free and paraben-free.
This product is a moisturising milk or emulsion, not a toner. Apply it after your toner, lotion or serum to help seal in moisture.